NayaniNadeeshani

Case Studies

Projects

Selected work across digital marketing, paid media, e-commerce and SEO, with a focus on strategy, execution and performance.

All Work

Case studies

A selection of practical projects exploring campaign strategy, paid media, content, SEO and e-commerce marketing.

NIMCO — Digital Marketing & E-commerce Strategy case study visual01

NIMCO — Digital Marketing & E-commerce Strategy

A hands-on digital marketing and e-commerce initiative focused on building NIMCO's online presence, developing digital customer touchpoints and connecting content, paid media and e-commerce activities.

Digital StrategyE-commerce MarketingAudience StrategyContent Strategy
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NIMCO Meta Advertising Campaign case study visual02

NIMCO Meta Advertising Campaign

Hands-on Meta advertising work covering campaign planning, audience targeting, creative testing and performance analysis.

Meta Ads ManagerCampaign PlanningAudience TargetingCreative TestingPerformance Analysis
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Social Media Content & Creative Development case study visual03

Social Media Content & Creative Development

Product-focused social content, advertising creatives and short-form visual content developed for NIMCO to support brand awareness, audience engagement and campaign objectives.

Content StrategySocial Media ContentCanvaCapCutShort-form Video
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SEO & Digital Marketing Strategy case study visual04

SEO & Digital Marketing Strategy

Search-focused work supporting NIMCO's digital visibility through keyword research, website optimization, competitor analysis and search-oriented content planning.

SEO FundamentalsKeyword ResearchOn-page SEOCompetitor AnalysisDigital Strategy
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DressWell.lk — Integrated Digital Marketing Strategy case study visual05

DressWell.lk — Integrated Digital Marketing Strategy

APIDM final project combining audience research, e-commerce, Meta Ads, Google Search Ads and Google Display Ads.

Meta AdsGoogle AdsBuyer PersonaKeyword ResearchDigital Strategy
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