NayaniNadeeshani

Career

Professional Experience

A career path spanning digital marketing, e-commerce, banking relationship management and business development.

  1. 2025 – PresentCurrent Role

    Digital Marketing & E-commerce Lead

    NIMCO

    Leading NIMCO's digital marketing and e-commerce initiatives across strategy, paid media, content and creative execution.

    • Lead digital marketing and e-commerce initiatives to support NIMCO's online growth
    • Plan and execute Meta advertising campaigns, including objectives, audience targeting, budgets and creative
    • Develop and manage digital content and promotional creatives aligned with campaign objectives
    • Build NIMCO's digital presence and support customer reach across online channels
    • Analyse campaign performance and audience signals to identify optimization opportunities
    • Conduct audience research and apply customer insights to campaign planning
    • Plan Google Search advertising campaigns based on keyword research and search intent
    • Develop performance marketing strategies aligned with e-commerce objectives
  2. 2025

    Relationship Officer – Personal Banking

    Nations Trust Bank PLC

    • Managed customer relationships and day-to-day personal banking needs
    • Analysed customer needs to identify relevant financial products and services
    • Supported customer acquisition, onboarding and relationship development
    • Recommended suitable banking products and services based on customer requirements
    • Promoted digital banking adoption and assisted customers with digital channels
    • Tracked performance and prepared relevant reports
    • Coordinated with internal teams to support customer requirements and service delivery
  3. 2024 – 2025

    Business Development Officer

    Nations Trust Bank PLC

    • Supported business development activities and identification of commercial opportunities
    • Built and maintained client relationships throughout the business development process
    • Identified client requirements and supported solutions aligned with business needs
    • Coordinated with internal teams to support client requirements and business opportunities
    • Contributed to client communication, follow-ups and relationship development
  4. 2022 – 2024

    Marketing Executive

    Orion UX Pvt Ltd

    • Supported the planning and execution of marketing campaigns aligned with client and brand objectives
    • Developed and coordinated digital and marketing content across campaign activities
    • Coordinated with clients to understand requirements and support marketing deliverables
    • Worked with internal teams to coordinate campaign execution and creative requirements
    • Reviewed engagement and campaign performance to identify relevant marketing insights
    • Supported marketing communications and client-facing activities
  5. 2021 – 2022

    Marketing Intern

    Rich Colour Exports Pvt Ltd

    • Prepared weekly revenue and performance reports to support business monitoring
    • Supported product development activities for the PINK brand
    • Coordinated with production and creative teams throughout product development
    • Supported product execution from sampling through to dispatch