About
About Nayani
A strategic, performance-oriented digital marketer combining marketing knowledge, creativity, analytics and business understanding.
I’m a marketing professional specializing in digital marketing, paid media and e-commerce, with a background spanning marketing, business development, customer relationship management and banking. I combine marketing knowledge with a practical, performance-focused approach to digital campaigns.
My practical focus includes Meta Ads, Google Ads, social media marketing, content development, audience targeting and campaign analysis. Through my work with NIMCO, I apply these skills in an e-commerce environment, supporting digital presence, campaign planning, content and online growth.
I’m particularly interested in Performance Marketing, Paid Media and E-commerce, where customer insight, creative strategy and data-driven decision-making come together to create meaningful business outcomes.
Working Approach
How I approach marketing
Five principles that shape every campaign, from strategy through to execution and analysis.
Strategic Thinking
Framing marketing objectives before choosing channels, budgets or creative.
Performance Focus
Campaigns built around measurable objectives and continuous optimization.
Data-Driven Decision Making
Reading campaign signals and audience data to guide the next iteration.
Creative Execution
Content and ad creative developed to serve the marketing objective.
Business Understanding
Marketing decisions grounded in commercial and customer realities.