NayaniNadeeshani

Capabilities

Digital Marketing Skills

Core capabilities across paid media, social media, e-commerce, content strategy, SEO and campaign analytics.

Core Focus

Where the work concentrates

Meta Ads
Google Ads
Paid Media
Social Media MarketingIncluding TikTok & LinkedIn Advertising
E-commerce Marketing
Google Analytics

Digital Marketing

  • Digital Marketing Strategy
  • Performance Marketing
  • Social Media Marketing
  • E-commerce Marketing
  • Audience Research
  • Customer Journey
  • Content Marketing
  • Marketing Strategy

Paid Media & Advertising

  • Meta Ads Manager
  • Facebook & Instagram Advertising
  • Google Ads
  • Campaign Planning
  • Audience Targeting
  • Budget Allocation
  • Ad Creative Strategy
  • Campaign Optimization
  • Performance Analysis
  • Search & Display Advertising

Content & Creative

  • Social Media Content Strategy
  • Content Development
  • Creative Development
  • Short-form Video
  • Canva
  • CapCut
  • Copywriting
  • Ad Copy
  • Promotional Content

SEO & Campaign Analytics

  • SEO Fundamentals
  • Keyword Research
  • On-page SEO
  • Campaign KPI Analysis
  • Performance Reporting
  • Customer Data Analysis
  • Marketing Analytics
  • Microsoft Excel

Business & Professional Skills

  • Marketing Strategy
  • Customer Relationship Management
  • Customer Communication
  • Client Relationship Management
  • Cross-functional Coordination
  • Business Development
  • Customer Data Analysis
  • MS Office