Professional Project
NIMCO — Digital Marketing & E-commerce Strategy
A hands-on digital marketing and e-commerce initiative focused on building NIMCO's online presence, developing digital customer touchpoints and connecting content, paid media and e-commerce activities.
Project Overview
NIMCO's digital marketing activities were developed to establish and strengthen the brand's online presence while connecting social media, paid advertising, content and e-commerce touchpoints. My role involved planning and implementing digital activities across the customer journey, from audience awareness and engagement through to website and product consideration.
Role
Digital Marketing & E-commerce Lead
Brand
NIMCO
Work Type
Professional Practical Work
Focus
Digital Marketing & E-commerce
Digital Marketing Scope
Digital Marketing Strategy
E-commerce Development
Social Media Strategy
Paid Media
Content Strategy
Audience Research
Customer Journey
Campaign Planning
NIMCO Digital Ecosystem
The major touchpoints were planned as a connected path rather than isolated channel activities.
Social Content
Audience Engagement
Meta Advertising
Website Traffic
Product Consideration
Conversion Opportunity
The digital approach connected organic content, paid media and e-commerce touchpoints to create a consistent customer journey.
E-commerce Presence
NIMCO E-commerce Experience
Selected website screens showing the storefront, category discovery and product-detail experience.
Homepage Slider
Three homepage directions across key NIMCO product categories.
Homepage — Kitchen & Dining
1 / 3
Product Category Pages
Four examples of NIMCO category browsing, filtering and product discovery.
Home Organizing — category listing and product filtering
1 / 4
Product Detail Pages
Four detailed product pages showing product imagery, options, pricing and purchase actions.
Sofa Throw Blanket — product information, options and purchase actions
1 / 4
Social & Digital Presence
Selected evidence showing NIMCO's channel presence, brand identity and product-focused social content.
Facebook Page
The branded Facebook presence used to communicate product categories, delivery and customer contact options.
NIMCO Facebook page — branded cover, profile information and audience presence
1 / 1
LinkedIn Company Page
NIMCO's professional company presence and brand overview on LinkedIn.
NIMCO LinkedIn company page — brand overview and professional presence
1 / 2
Brand Identity
The visual system developed to maintain consistency across the website, social channels and promotional content.
NIMCO brand identity system — story, logo, colours, typography and digital applications
1 / 2
Selected Social Content
Examples of product-focused static and short-form video content published through NIMCO's Facebook presence.
Facebook product content — product information and shopping touchpoints
1 / 5
Short-form Video Content
Product-focused short videos produced for NIMCO's social and paid media activity.
Role & Responsibilities
- 01
Planned digital marketing activities aligned with NIMCO's e-commerce objectives.
- 02
Developed social media content and promotional creatives.
- 03
Planned and executed Meta advertising campaigns.
- 04
Conducted audience and competitor research to support campaign planning.
- 05
Supported website and e-commerce development.
- 06
Reviewed campaign and engagement performance to identify optimization opportunities.
Practical Evidence
Evidence of Work
E-commerce
Website and product experience
Paid Media
Meta advertising campaign execution and creatives
Content
Social media content and promotional assets
Research & Planning
Audience, competitor and campaign planning work
Key Takeaways
This project demonstrates practical experience connecting digital strategy, e-commerce, social media, paid media and customer-focused marketing activities within a real business environment.
View NIMCO Meta Advertising Campaign