Professional Project
NIMCO Meta Advertising Campaign
Planning and execution of Meta advertising campaigns designed to build audience engagement, generate website traffic and support product interest through targeted audiences and creative testing.
Campaign Overview
Platform
Meta Ads
Role
Digital Marketing & E-commerce Lead
Campaign Focus
Engagement, Traffic and audience development
Creative
Product-focused social advertising
Target Market
Sri Lanka · Ages 20–61 · Kitchen & home interest audiences
Campaign Journey
Engagement
Traffic
Audience Development
Product Interest
Campaign objectives were selected according to the stage of audience development and the intended customer action.
Campaign Setup
Meta Ads Manager — Campaign Setup
A. Campaign Level
Campaign objective, campaign structure and budget setup.
Campaign details — Auction buying type, Engagement objective and daily campaign budget.
B. Ad Set Level
Audience targeting, placement and budget configuration.
Conversion setup — Instagram or Facebook delivery and Page likes performance goal.
Audience definition — Sri Lanka location, age range and kitchen-related interest targeting.
Advantage+ placements and brand safety settings.
Budget and schedule — daily budget with campaign start and end dates.
C. Ad Level
Creative, copy, destination and call-to-action.
Ad placement previews — how the creative appears across Facebook Feed, Stories, Marketplace, Reels and profile feed.
Account identifiers and sensitive information can be redacted in public portfolio screenshots.
Creative Execution
Creative direction was developed around product visibility, audience relevance and campaign objectives.
Facebook feed ad — static product creative
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Optimization Decisions
Observation
Campaign setup and creative execution were reviewed separately at campaign, ad-set and ad levels in Meta Ads Manager.
Decision
Campaign settings, audience setup and creative variants were assessed at their corresponding levels before any continuation or testing decision.
Reason
This kept optimization decisions connected to visible campaign evidence rather than unsupported assumptions.
Practical Learning
This work strengthened my practical understanding of Meta campaign structure, audience targeting, creative testing, budget allocation and performance analysis.
Practical Evidence
Real execution evidence from NIMCO, including campaign setup, social-media content, advertising creatives and digital-channel implementation.
Campaign Execution
Meta Ads Manager campaign and ad preview.
Advertising Creative
NIMCO pantry rack ad execution in Meta Ads Manager.
Social Media Management
Product-focused content published through NIMCO's Facebook presence.
Digital-channel Implementation
NIMCO's branded Facebook page and customer touchpoints.