Professional Project
NIMCO — Technical SEO and Category Page Optimization
Practical technical SEO work improving category-page relevance, metadata, canonical consistency and crawlability, supported by published implementation and Google Search Console verification.
Role
Digital Marketing & E-commerce Lead
Brand
NIMCO
Focus
Technical SEO | Category Metadata | Canonicals | Crawlability
SEO Approach
Research
Keyword research, technical audit and canonical diagnosis
Optimization
Category metadata and crawlable product links
Visibility
Sitemap and live indexability verification
The objective was to improve category-page relevance and technical SEO signals: category-specific metadata, canonical URLs, crawlability and internal product links. The scope covered five category URLs, keyword-to-page mapping, metadata and sitemap inclusion—not a demonstrated increase in search performance.
Keyword Research
Keywords were grouped by category, mapped to search intent and a target page, and checked in Google Ads Keyword Planner (Sri Lanka). Volumes and bid ranges below are recorded in the research sheet; Keyword Planner reports volume as ranges, so figures are estimates. Rows marked “Proxy” use a related query, and “Not verified” rows still need research.
| Category | Keyword | Intent | Target page | Competition | Avg. volume | Top-of-page bid | Evidence |
|---|---|---|---|---|---|---|---|
| Kitchen & Dining | kitchen storage containers | Commercial | Product page | Low | 50 | $0.02–$0.23 | Exact |
| Kitchen & Dining | bamboo chopping board | Transactional | Product page | Low | 50 | – | Exact |
| Kitchen & Dining | dinner set Sri Lanka | Commercial | Product page | Low | 50 | – | Exact |
| Bedding & Soft Furnishing | Bedsheet set Sri Lanka | Commercial | Product page | Low | 50 | – | Exact |
| Bedding & Soft Furnishing | Cotton bedsheets | Transactional | Product page | Low | 500 | $0.02–$0.35 | Exact (only if Egyptian cotton) |
| Bedding & Soft Furnishing | Cushion covers | Transactional | Product page | Low | 500 | $0.02–$0.39 | Exact |
| Bedding & Soft Furnishing | Bath towel set | Commercial | Product page | Low | 50 | – | Exact |
| Home Organizing | Storage baskets | Commercial | Product page | Low | 50 | $0.02–$0.26 | Exact |
| Home Organizing | Fabric storage cubes | Commercial | Product page | Low | – | – | Not verified |
| Home Organizing | Drawer organizer | Informational | Product page | Low | 50 | $0.02–$0.17 | Exact |
| Home Organizing | Home storage solutions Sri Lanka | Informational | Product home page | Low | – | – | Not verified |
| Wall Arts | Wall art Sri Lanka | Informational | Product home page | Low | 500 | $0.09–$0.40 | Exact |
| Wall Arts | Abstract canvas wall art | Commercial | Product page | Low | 50 | $0.08–$0.48 | Exact |
| Wall Arts | Framed botanical wall art | Commercial | Product page | Low | 500 | $0.09–$0.40 | Proxy (related query) |
| Wall Arts | Decorative wall mirror | Commercial | Product page | Low | 500 | $0.01–$0.69 | Related exact query |
| Health & Fitness | Yoga mat Sri Lanka | Navigational | Product page | Medium | 9 | $0.01–$0.24 | Exact |
| Health & Fitness | Dumbbells Sri Lanka | Commercial | Product page | Medium | 500 | $0.05–$0.25 | Exact |
| Health & Fitness | Resistance band set | Informational | Product home page | Medium | 50 | $0.01–$0.28 | Exact |
| Health & Fitness | Home workout accessories | Informational | Product home page | Medium | 500 | $0.05–$0.20 | Proxy (related query) |
Initial SEO Audit Findings
| Area | Initial finding | Implementation priority | Scope |
|---|---|---|---|
| Canonical consistency | A previous URL inspection showed the user-declared canonical as https://nimcostore.com/shop while Google selected https://nimcostore.com/shop?category=wall-arts. | Declare each category’s own canonical URL. | Previously observed canonical-selection issue |
| Initial HTML output | Category-page product links needed to be included in the initial HTML output. | Publish product links in initial category HTML. | Category-page crawlability |
| Category signals | Category pages required distinct titles, descriptions and sitemap entries. | Publish category-specific metadata and include five category URLs in the sitemap. | Five category URLs |
The canonical mismatch was a previously observed issue. It is not shown as resolved here: Google’s selection of the intended canonical has not yet been confirmed by a new inspection.
On-page SEO
Published SEO Elements
- Category-specific page titles
- Category-specific meta descriptions
- Self-referencing category canonical URLs
- Product links in initial category HTML (additional evidence required)
- Five category URLs included in the sitemap
These are implementation changes. They do not establish Google’s final canonical selection or indexing.
Technical SEO Decisions
Decision 01
Observation
The Kitchen & Dining canonical signals were inconsistent.
Decision
Publish a self-referencing category canonical.
Reason
Align the declared preferred URL with the intended category page.
Decision 02
Observation
Product discovery needed support in the initial category HTML.
Decision
Include product links in the initial output.
Reason
Make product destinations available without relying only on later rendering.
Decision 03
Observation
Each category needed distinct page-level signals and sitemap inclusion.
Decision
Publish category metadata and add five category URLs to the sitemap.
Reason
Support category relevance and URL discovery without assuming indexing.
SEO Implementation
Technical SEO implementation — Kitchen & Dining: The published page source shows a category-specific HTML title, meta description and canonical URL. These demonstrate the implemented page-level signals; Google’s final canonical selection and indexing status require separate Search Console verification.
Additional evidence required: product links in initial HTML source. The supplied shop-page source shows category navigation and product-related text, but does not clearly show product cards linking to individual product pages, so this point is not yet evidenced here.
Website & Digital Visibility
Results, Limitations & Monitoring
Sitemap Processing
Processed successfully
Discovered URLs
36 URLs reported
Category Inclusion
All five in the sitemap; indexing unconfirmed
Live URL Test
Kitchen & Dining eligible for indexing
Search & Business Growth
Not established by supplied evidence
Google Search Console successfully processed the sitemap and reported 36 discovered URLs. The sitemap includes all five category URLs. Published category-specific metadata is evidenced in the live page source; product links in the initial HTML still require additional evidence. A live test found the Kitchen & Dining URL available to Google and eligible for indexing. Google’s selection of the intended canonical URLs and indexing of every category page remain unconfirmed. Organic traffic, rankings, conversions and revenue improvements have not been established.
Completed Technical Checks
- Live page source reviewed for the Kitchen & Dining title, description and canonical (Evidence 2–4).
- Sitemap status reviewed in Search Console — processed, last read 23 Oct 2026 (Evidence 6).
- Kitchen & Dining live URL test — fetch successful, crawling and indexing allowed (Evidence 7).
Planned Monitoring
- Review each category URL’s index status and Google-selected canonical.
- Monitor sitemap processing and discovered-page counts.
- Review Search Console impressions and clicks over time before making outcome claims.
Practical Learning
This work demonstrates technical SEO auditing, canonical-tag implementation, metadata optimization, sitemap management, and crawlability and indexability checks. It also shows the importance of separating published implementation, live-test eligibility and Google’s final indexing decisions.
Evidence Summary
Technical SEO Auditing
Canonical & Metadata Implementation
Sitemap Management
Crawlability & Indexability Checks
The completed work established category-specific SEO signals and sitemap inclusion, with technical verification from Search Console. The evidence supports implementation and live indexability—not traffic, ranking or revenue growth.
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